VoterPortal is a Community-based app for all. It focuses on helping the communities to make sure all the eligible residents can register to vote. It even provides help with locating the nearest BLO of the constituency and educates users about the polling process while providing education regarding the importance of voting
Problem Statement
Almost 45-50% population either don’t have the awareness of importance of voting , among those many wants to contribute to bring a change but they lack the knowledge of polling process, majorly among those many don’t even have the voter id.
Goal
We want to help communities in such a way that they can make sure all eligible residents of their constituency can register to vote.
My Role
UX designer leading the app and responsive website design from conception to delivery.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, and responsive design.
User Research - Summary
I conducted interviews and created personas, user stories, empathy maps, and user journey maps to understand the users I am designing for and their needs. Two primary user groups were identified, working professionals, individuals who wanted to create awareness among others, and Remote area people / Household people who wanted to bring a change they seek better facilities basic needs for their people but they lack the process knowledge or they don’t have a voter id to cast their vote.
User Research - Pain Points
User Persona
All the user were divided into two primary group
Group 1 (Urban) – Mrs Swathi Iyer
Group 2 (Rural) – Mr Ramesh Goswami
User Journey Map (User Group 1)
Competitive Audit
Not exactly a competitor, this is a government based APP and Website for new voter to register and previously registered voter to make any changes in their details, though it provided directions on gaps and opportunities to address with the VoterPortal App
Affinity Diagram
Low Fidelity Prototype
I Connected all the screens to create a flow to make sure eligible residents can register to vote. This low-fidelity prototype was intended for the first round of usability study. The study provided feedback for the flow which was later used as insights and later implemented into the design based on priority.
Usability Study
The main findings of the usability studies are as follows
Criteria Button
Most of the participants were looking for a confirmation screen after selecting points for eligibility
Download Button
Most participant were finding it difficult to locate the link for downloading the form
Selection of BLO
Instead of searching through the list of entire BLO, participants were looking for some filter.
